August 13th, 2020
By now the framework will have helped the analyst draw three sets of conclusions:
1 It will have helped isolate the key barriers to diffusion of the innovation in question.
2 It will have shed light on how and why entrepreneurs are able, or not able, to effectively surmount these barriers.
3 It will have identified which policies facilitate or hinder entrepreneurs in the overall diffusion process.
Finally, while the diffusion framework is good at explaining diffusion that has already accelerated, it can also be applied to innovations that have not yet taken off. Applying it in such instances can help to understand precisely why entrepreneurs in the marketplace are not yet able to effect change. Moreover, applying it in this context can also have some predictive value. The conclusions should tell the analyst whether or not an innovation is poised for rapid diffusion and, if so, what it will take for this to happen and when this might occur. This is obviously of interest to many people with a stake in diffusion, not least the interested investor or business person.
Many emerging markets desperately need energy to lift their populations out of poverty and fuel their economic growth. Renewable-energy and energy – efficient innovations can provide this energy in a way that helps to lessen (and one day eliminate) their dependence on fossil fuels. Many entities and individuals have a stake in this process, including emerging-market governments, international organizations, businesses, investors, activists, students and concerned citizens. The diffusion framework developed in Selling Solar is intended to provide these interested parties with a tool they can apply to the diffusion of other renewable energy and energy-efficient innovations. The lessons and prescriptions that flow from such analysis will ideally help emerging markets accelerate their transition to a renewable energy future.